# Bicome（備客股份有限公司）

> Bicome（備客股份有限公司）是台灣的用戶營運公司，幫品牌把一次性顧客經營成長期支持者。做法是三件事一起運作：AI 從會員行為裡找出訊號（誰快流失、誰最投入），真人營運團隊每天在 LINE 社群裡回覆、辦活動、培養核心會員，再用 Bicome 會員系統的任務、等級與點數讓參與持續。合作方式有顧問陪跑、代營運與系統工具三種。

## 一個沉默會員，是怎麼被經營起來的？
- 第一天: 第一次購買、加入 LINE（陌生）
- 一週後: 閱讀品牌內容（認識）
- 兩週後: 第一次留言，有人叫出她的名字（互動）
- 第三週: 完成第一個品牌任務（參與）
- 一個多月後: 第二次購買（回購）
- 兩個多月後: 主動分享使用心得（認同）
- 三個多月後: 邀請朋友加入（推薦）

## BICOME LOOP
從一個人開始，擴散到整個社群，再回到原點經營下一圈。不是每辦一次活動，就從零開始。
- ATTRACT 讓他認識你: 拉新。用他真正在意的內容，把對的人帶進來。
- BELONG 讓他信任你: 留存。有人記得他的名字、接住他的問題。最關鍵的一步：信任沒建立，後面都推不動。
- ENGAGE 讓他喜歡你: 活躍。話題、任務、小小的成就感，每天都有一件事可以做。
- GROW 讓關係升級: 使用、回購、回訪，走進他更多的生活情境。
- ADVOCATE 讓他協助你: 裂變。分享心得、邀朋友進來，成為品牌自己的 KOC。

## AI × PEOPLE
AI 看得見行為，人讀得懂動機。
所以在 Bicome，每一站都是 AI 和人接力。
- 讓他認識你: AI 看見 哪種內容讓人停下來 → 真人接手 寫他們在意的下一篇
- 讓他信任你: AI 看見 誰進群三天還沒說話 → 真人接手 叫出名字，接住第一個問題
- 讓他喜歡你: AI 看見 誰卡在任務半路 → 真人接手 把下一步設計得剛剛好
- 讓關係升級: AI 看見 誰差不多該回購了 → 真人接手 給他理由，不是又一張券
- 讓他協助你: AI 看見 誰常替新人解答 → 真人接手 邀他成為品牌 KOC

## 三種開始的方式
- 顧問陪跑（你的團隊做，我們帶方法）: 每週和你的團隊對焦：社群定位、任務設計、活動節奏與復盤。人是你的，方法與判斷我們一起扛。
- 代營運（我們的營運團隊替你經營）: 營運團隊進到你的 LINE 社群：每天回覆、發話題、辦活動、追會員訊號，每週復盤給你看。
- 系統工具（你自己營運，用 Bicome 會員系統）: 任務、點數、等級與兌換，裝進你的 LINE。適合已經有營運團隊、缺一套讓會員一直回來的機制。

## Numbers
- 300+ 個品牌，把會員交給我們經營: 從美妝、教育到自媒體，每個社群都有自己的個性，我們一個一個去懂。
- 70–80+ 個新品牌，每年加入: 每一年，都有更多品牌想把會員好好經營起來。
- 10,000+ 位會員，在 Bicome 裡累積成就: 每一位都有名字、有進度，不只是名單上的一列。
- 100,000+ 次任務，由會員自己完成: 早睡、喝水、曬單、自我介紹——一件件小事，慢慢變成對品牌的習慣。

## 常見問題
### 什麼是用戶營運？
用戶營運是把「買過一次」的顧客，經營成會回來、會參與、會推薦的人。它不是多發幾次廣告或優惠券，而是持續的關係：有人接住新會員、有人回應留言、有機制讓參與累積成身分與成就。

### Bicome 和一般的社群代操有什麼不同？
一般代操多半負責發文與活動。Bicome 同時做三件事：AI 從會員行為找出訊號、真人營運團隊經營關係、會員系統讓參與持續累積。我們看的是會員有沒有被經營起來，不是貼文數。

### 什麼是品牌 KOC？
KOC（Key Opinion Consumer，關鍵意見消費者）是真的用過、也願意分享的顧客。他們不是請來的網紅，而是在社群裡被經營起來的會員：有人會主動接住新人、有人樂於分享心得、有人熟到能替別人解答。Bicome 的工作，就是讓這樣的人在你的社群裡一個一個長出來。

### 適合什麼樣的品牌？
電商與消費品牌、自媒體與個人 IP，特別是已經有 LINE 官方帳號或 LINE 社群、會員很多卻不知道下一步的品牌。

### 還沒有社群或會員系統，可以開始嗎？
可以。先從社群定位做起：用戶為什麼加入、為什麼留下、為什麼願意幫你拉人。答得出來再建群，再逐步加入機制。

### AI 和真人怎麼分工？
AI 負責找訊號、分群與任務建議；真人負責策略、內容、情境判斷與關係。對品牌開口、對會員承諾的，永遠是人。

### 可以只導入系統，或只找你們當顧問嗎？
可以。顧問陪跑、代營運、系統工具各自對應不同階段，也可以組合。


## 觀點（翁梓揚 Paul｜Bicome 創辦人）

### [什麼是用戶營運？跟社群代操差在哪？](https://www.bicome.cc/insights/what-is-user-operations/)
用戶營運是把「買過一次」的顧客，經營成會回來、會參與、會推薦的人。社群代操多半負責發文和辦活動；用戶營運看的是每一位會員走到哪一步：有沒有被認識、被回應、願意再回來。
- 用戶營運經營的是「人」，不是貼文
- 衡量方式是會員有沒有往下一個階段走
- 最關鍵的一步是留存：信任沒建立，後面推不動

### [LINE 社群（OpenChat）要怎麼經營才不會冷掉？](https://www.bicome.cc/insights/keep-line-openchat-alive/)
LINE 社群會冷掉，多半不是內容不夠，而是建群前沒想清楚三件事：用戶為什麼要加入、為什麼留下、為什麼願意幫你拉人。答得出來再建群；建群後，每一次會員參與都要有人在 24 小時內回應，互動才會累積。
- 建群前先答三個問題，答不出來就先別開
- 每次參與都要有人在 24 小時內接住
- 用身分與成就留人，獎品只是加成

### [什麼時候該找代營運？什麼時候自己做？](https://www.bicome.cc/insights/managed-or-in-house/)
品牌已經知道要經營會員、團隊有人力只是缺方法，適合顧問陪跑；沒有人手每天顧社群、或想先看到成效再決定編制，適合代營運；已經有營運團隊、只缺工具讓參與累積，適合直接導入會員系統。
- 依「有沒有人、有沒有方法、有沒有工具」選方式
- 三種可以組合，也可以先代營運、再轉成陪跑
- 好的代營運會跟你談長期目標，不只談社群熱度

### [沉默會員怎麼一步步喚醒？](https://www.bicome.cc/insights/wake-up-silent-members/)
沉默會員不是不在乎，而是還沒有被認識。喚醒的順序是：先讓他被看見（叫出名字、回應他第一次的動作），再給一個做得到的小任務，最後讓他的參與變成看得到的身分與進度。不要一開始就推商品。
- 沉默是因為還沒被認識，不是不在乎
- 先被看見、再做小事、再累積身分
- 喚醒期不推商品，信任先於轉換

---

# Bicome (English)

> Bicome (Bicome Co., Ltd.) is a User Operations company in Taiwan that helps brands turn one-time customers into long-term supporters. Three things work together: AI finds signals in member behavior (who is about to drift away, who is the most engaged); a real operations team replies, runs events and grows core members in your LINE community every day; and the Bicome member system, with its missions, levels and points, keeps people taking part. You can work with us through advisory coaching, managed operations, or system tools.

## How does a silent member get won over?
- Day one: Makes a first purchase and joins LINE（Stranger）
- A week later: Reads the brand's content（Aware）
- Two weeks later: Leaves her first comment, and someone calls her by name（Engaged）
- Week three: Completes her first brand mission（Involved）
- Over a month later: Buys a second time（Repeat buyer）
- Over two months later: Shares how she uses the product, unprompted（Believer）
- Over three months later: Invites a friend to join（Advocate）

## BICOME LOOP
It starts with one person, spreads across the whole community, then returns to the starting point for the next round. Not starting from zero with every campaign.
- ATTRACT Let them get to know you: Bringing in new people. Use content they truly care about to draw in the right ones.
- BELONG Let them trust you: Retention. Someone remembers their name and catches their questions. The most critical step: without trust, nothing after it moves.
- ENGAGE Let them like you: Activity. Topics, missions and small wins, so there's something to do every day.
- GROW Deepen the relationship: Using, buying again, coming back, and stepping into more moments of their daily life.
- ADVOCATE Let them help you: Spreading. They share how they use the product and invite friends in, becoming the brand's own KOCs.

## AI × PEOPLE
AI sees behavior, people read motivation.
So at Bicome, every stop is a relay between AI and people.
- Let them get to know you: AI sees Which content makes people stop → People take over Write the next piece they care about
- Let them trust you: AI sees Who joined three days ago and still hasn't spoken → People take over Call their name, catch the first question
- Let them like you: AI sees Who is stuck halfway through a mission → People take over Design the next step to be just right
- Deepen the relationship: AI sees Who is about due to buy again → People take over Give them a reason, not another coupon
- Let them help you: AI sees Who often answers newcomers → People take over Invite them to become the brand's KOC

## Three ways to get started
- Advisory coaching（Your team does the work, we bring the method）: We meet your team every week to focus on community positioning, mission design, campaign rhythm and reviews. The people are yours; we share the method and the judgment calls.
- Managed operations（Our operations team runs it for you）: Our operations team steps into your LINE community: replying every day, starting topics, running events and tracking member signals, with a weekly review for you.
- System tools（You run it yourself, with the Bicome member system）: Missions, points, levels and redemption, built into your LINE. A fit if you already have an operations team and lack a mechanism that keeps members coming back.

## Numbers
- 300+ brands trust us with their members: From beauty and education to creators, every community has its own personality, and we get to know them one by one.
- 70–80+ new brands join every year: Every year, more brands want to look after their members properly.
- 10,000+ members building achievements in Bicome: Each one has a name and a progress bar, not just a row on a list.
- 100,000+ missions completed by members themselves: Going to bed early, drinking water, sharing an order, introducing yourself: small things that slowly become a habit with the brand.

## FAQ
### What is User Operations?
User Operations is turning a customer who has “bought once” into someone who comes back, takes part and recommends you. It isn't sending a few more ads or coupons. It's an ongoing relationship: someone welcomes new members, someone responds to comments, and a mechanism lets participation build up into identity and achievement.

### How is Bicome different from ordinary community management agencies?
Most agencies handle posting and campaigns. Bicome does three things together: AI finds signals in member behavior, a real operations team builds relationships, and the member system lets participation keep accumulating. We look at whether members are really being nurtured, not at how many posts went out.

### What is a brand KOC?
A KOC (Key Opinion Consumer) is a customer who has really used the product and is happy to share it. They aren't influencers you hire, but members who grow up inside your community: some step in to welcome newcomers, some love sharing how they use things, some know the brand well enough to answer other people's questions. Bicome's job is to help people like this grow, one by one, in your community.

### What kinds of brands is it for?
E-commerce and consumer brands, and creators and personal IPs, especially those that already have a LINE Official Account or LINE community and plenty of members but don't know the next step.

### Can I start without a community or a member system?
Yes. We begin with community positioning: why users join, why they stay, and why they'd bring others along. Once you can answer that, build the group, then add mechanisms step by step.

### How do AI and real people divide the work?
AI finds signals, segments members and suggests missions. People handle strategy, content, reading the situation and the relationships. The one who speaks for the brand and makes promises to members is always a person.

### Can I use only the system, or hire you only as advisors?
Yes. Advisory coaching, managed operations and system tools each fit a different stage, and they can be combined.


## Links
- [繁中](https://www.bicome.cc/)
- [EN](https://www.bicome.cc/en/)
- [日本語](https://www.bicome.cc/ja/)
- [ไทย](https://www.bicome.cc/th/)
- [合作品牌社群｜Bicome 用戶營運](https://www.bicome.cc/cases/)
- [觀點｜用戶營運與 LINE 社群經營｜Bicome](https://www.bicome.cc/insights/)
- [Bicome Loyalty system](https://loyalty-sales.bicome.cc/)
- [Founder Paul on TikTok](https://www.tiktok.com/@paul_bicome)
- [Book: 私域流量](https://www.books.com.tw/products/0011028729)
- Contact: service@bicome.cc